"IMC is dead. Long live IMC" : academics' versus practitioners' views

von Laurie, Sally
Veröffentlicht in Journal of marketing management (2011)

Consumer information search and credence services : implications for service providers

von Mortimer, Kathleen
Veröffentlicht in The journal of services marketing (2013)

The relationship between culture and advertising appeals for services

von Mortimer, Kathleen
Veröffentlicht in Journal of marketing communications (2010)

The internal and external challenges facing clients in implementing IMC

von Mortimer, Kathleen
Veröffentlicht in European journal of marketing (2017)

Identifying entrepreneurs through risk taking behaviour : illegal downloading

von Pascoe, Kate
Veröffentlicht in Journal of research in marketing and entrepreneurship (2014)

The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet

von Somerfield, Kardi
Veröffentlicht in International journal of internet marketing and advertising (2018)

Cultural perspectives on advertising perceptions and brand trustworthiness

Veröffentlicht in Analyzing the cultural diversity of consumers in the global marketplace (2015)