A method for understanding price determinants

von Morgenroth, William M.
Veröffentlicht in Mulvihill, Donald F. Price policies and practices (1967)

Concentration, mutually recognized interdependence, and the allocation of marketing resources

von Stern, Louis W.
Veröffentlicht in The journal of business (1968)

Information processing model of executive decision

von Howard, John A.
Veröffentlicht in Applications of management sciences in marketing (1970)

Information processing model of executive decision

von Howard, John A.
Veröffentlicht in Management science (1968)

Information processing model of executive decision

von Howard, John A.
Veröffentlicht in Issues in advertising (1968)

Information processing model of executive decisions

von Howard, John A.
Veröffentlicht in Smith, Samuel V. Readings in marketing information systems (1968)

Marketing management strategy : cases and problems

von Shaw, Steven J.
Veröffentlicht 1971