Social context and advertising effectiveness : a dynamic study

von Mora, José-Domingo
Veröffentlicht in International journal of advertising (2016)

Fuzzy dynamic groups : measures and implications for television audiences

von Mora, José-Domingo
Veröffentlicht in Fuzzy methods for customer relationship management and marketing (2012)

Do companions really enhance shopping? : assessing social lift over forms of shopper value in Mexico

von Mora, José-Domingo
Veröffentlicht in Journal of retailing and consumer services (2016)

Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming

von Mora, José-Domingo
Veröffentlicht in Journal of advertising research (2015)

Trait and image interaction : in ecotourism preference

Veröffentlicht in Annals of tourism research (2010)