A synthesis and analysis of behavioral and policy issues in electronic marketing communications

von Warkentin, Merrill
Veröffentlicht in Krishnamurthy, Sandeep, - 1967- Contemporary research in e-marketing ; 2 (2006)

Understanding loyalty bonds and their impact on relationship strength : a service firm perspective

von Moore, Melissa L.
Veröffentlicht in The journal of services marketing (2012)

Why the little things matter : exploring situational influences on customers' self-service technology decisions

Veröffentlicht in Journal of business research (2015)

An investigation of motorists' perceptions of trucks on the highways

Veröffentlicht in Transportation journal (2005)

New meanings for marketing in a new millennium : proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference ; San Diego, California, May 30 - June 2, 2001

Veröffentlicht 2015