Should marketers be persuading our children? : a controversial question

von Moore, Elizabeth S.
Veröffentlicht in Marketing and the common good (2014)

Perspectives on food marketing and childhood obesity : introduction to the special section

von Moore, Elizabeth S.
Veröffentlicht in Journal of public policy & marketing (2007)

A larger view of marketing : marketing's contribution to society

von Wilkie, William L.
Veröffentlicht in Marketing and the common good (2014)

Macromarketing as a pillar of marketing thought

von Wilkie, William L.
Veröffentlicht in Macromarketing - a global focus ; Vol. 1 (2009)

Marketing's relationship to society

von Wilkie, William L.
Veröffentlicht in Handbook of marketing (2006)

What does the definition of marketing tell us about ourselves?

von Wilkie, William L.
Veröffentlicht in Journal of public policy & marketing (2007)

Scholary research in marketing : exploring the "4 eras" of thought development

von Wilkie, William L.
Veröffentlicht in History of marketing thought ; Volume 1 (2008)

Advertisings' performance in a market system

von Wilkie, William L.
Veröffentlicht in The Sage handbook of advertising (2007)

The online marketing of food to children : is it just fun and games?

von Moore, Elizabeth S.
Veröffentlicht in Journal of public policy & marketing (2007)

Introduction to The history and evolution of Journal of Public Policy & Marketing : the editors speak ...

von Wilkie, William L.
Veröffentlicht in Journal of public policy & marketing (2011)

Tackling the childhood obesity epidemic : an opportunity for transformative consumer research

von Grier, Sonya A.
Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

Advancing the study of marketing's impacts on society : JPP&M as a keystone of the adacemic infrastructure

von Wilkie, William L.
Veröffentlicht in Journal of public policy & marketing (2011)

Expanding our understanding of marketing in society

von Wilkie, William L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

Navigating the central tensions in research on at-risk consumers : challenges and opportunities

Veröffentlicht in Journal of public policy & marketing (2011)