I imagine, I experience, I like : the false experience effect

von Rajagopal, Priyali
Veröffentlicht in Journal of consumer research (2011)

The social context of temporal sequences : why first impressions shape shared experiences

von Bhargave, Rajesh
Veröffentlicht in Journal of consumer research (2013)

Indirect social influence at work : the effect of anticipated discussion on thinking style

von Montgomery, Nicole Votolato
Veröffentlicht in The psychology of consumer and social influence (2016)

The role of consumer memory in advertising

von Montgomery, Nicole Votolato
Veröffentlicht in The Sage handbook of advertising (2007)

My recency, our primacy : how social connection influences evaluations of sequences

von Bhargave, Rajesh P.
Veröffentlicht in Journal of behavioral decision making (2015)

Temporal sequence effects: a memory framework

von Montgomery, Nicole Votolato
Veröffentlicht in Journal of consumer research (2009)

The moderating effect of brand commitment on the evaluation of competitive brands

von Raju, Sekar
Veröffentlicht in Journal of advertising (2009)

The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process

von Raju, Sekar
Veröffentlicht in Journal of consumer research (2009)

When good consumers turn bad : psychological contract breach in committed brand relationships

von Montgomery, Nicole Votolato
Veröffentlicht in Journal of consumer psychology (2018)