Responsible and active brand personality : on the relationships with brand experience and key relationship constructs

von Japutra, Arnold
Veröffentlicht in Journal of business research (2019)

Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality

von Japutra, Arnold
Veröffentlicht in Journal of retailing and consumer services (2018)

Building brand credibility : the role of involvement, identification, reputation and attachment

von Molinillo, Sebastian
Veröffentlicht in Journal of retailing and consumer services (2022)

Understanding the drivers of organic foods purchasing of millennials : evidence from Brazil and Spain

von Molinillo, Sebastian
Veröffentlicht in Journal of retailing and consumer services (2020)

To use or not to use, that is the question : analysis of the determining factors for using NFC mobile payment systems in public transportation

von Liébana-Cabanillas, Francisco
Veröffentlicht in Technological forecasting & social change (2019)

A multi-analytical approach to peer-to-peer mobile payment acceptance prediction

von Kalinić, Zoran
Veröffentlicht in Journal of retailing and consumer services (2019)

The impact of affective and cognitive app experiences on loyalty towards retailers

von Molinillo, Sebastian
Veröffentlicht in Journal of retailing and consumer services (2020)

Influence of customer application experience and value in use on loyalty toward retailers

von Japutra, Arnold
Veröffentlicht in Journal of retailing and consumer services (2021)

DMO online platforms : image and intention to visit

von Molinillo, Sebastian
Veröffentlicht in Tourism management (2018)

Brand personality : current insights and future research directions

von Calderón-Fajardo, Victor
Veröffentlicht in Journal of business research (2023)

Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty

von Molinillo, Sebastian
Veröffentlicht in Marketing intelligence & planning (2017)

Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination

von Jiménez-Barreto, Jano
Veröffentlicht in Tourism management (2020)

Travellers' mindsets and theory of planned behaviour

von Japutra, Arnold
Veröffentlicht in Tourism management perspectives (2019)

The customer retail app experience : implications for customer loyalty

von Molinillo, Sebastian
Veröffentlicht in Journal of retailing and consumer services (2022)

Assessment of mobile technology use in the emerging market : analyzing intention to use m-payment services in India

von Liébana-Cabanillas, Francisco
Veröffentlicht in Telecommunications policy (2020)

Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use

von Molinillo, Sebastian
Veröffentlicht in Journal of retailing and consumer services (2021)

Why rideshare? : an analysis of factors influencing intention to use

von Anaya-Sánchez, Rafael
Veröffentlicht in Sharing economy and the impact of collaborative consumption (2020)

A cross validation of consumer-based brand equity models : driving customer equity in retail brands

von Çifci, Sertaç
Veröffentlicht in Journal of business research (2016)

Digital strategy aligning in SMEs : a dynamic capabilities perspective

von Canhoto, Ana Isabel Domingos
Veröffentlicht in The journal of strategic information systems (2021)

Determining factors of user satisfaction for bicycle-sharing systems : MalagaBici case study

von Molinillo, Sebastian
Veröffentlicht in Sharing economy and the impact of collaborative consumption (2020)