Perceived risks of customer knowledge management

von López-Nicolás, Carolina
Veröffentlicht in Customer-centric knowledge management (2012)

Innovative products on the internet : the role of trust and perceived risk

von Molina-Castillo, Francisco-José
Veröffentlicht in International journal of internet marketing and advertising (2007)

A search for theoretical plurality in new product launch

von Calantone, Roger J.
Veröffentlicht in Journal of global scholars of marketing science (2015)

CRM for innovation in European companies

von López-Nicolás, Carolina
Veröffentlicht in Customer relationship management and the social and semantic web (2012)

Outsourcing capabilities, organizational structure and performance quality monitoring : toward a fit model

von Plugge, Albert
Veröffentlicht in Information & management (2013)

The mediating role of organizational complexity between enterprise resource planning and business model innovation

von Rodríguez, Rocío
Veröffentlicht in Industrial marketing management (2020)

New product performance indicators : time horizon and importance attributed by managers

von Molina-Castillo, Francisco-Jose
Veröffentlicht in Technovation (2009)

Las ferias comerciales y el marketing electrónico : un análisis comparativo

von Molina Castillo, Francisco José
Veröffentlicht in Información comercial española (2008)

The joint impact of quality and innovativeness on short-term new product performance

von Molina-Castillo, Francisco-Jose
Veröffentlicht in Industrial marketing management (2009)

Qualitative analysis of online communities to support international business decisions

von Sinkovics, Rudolf R.
Veröffentlicht in Handbook of strategic e-business management (2014)

It won't fit! : for innovativ products, sometimes that's for the best

von Stanko, Michael A.
Veröffentlicht in The journal of product innovation management (2015)

Qualitative Analyse von Online Communities für Neuproduktentscheidungen

von Sinkovics, Rudolf R.
Veröffentlicht in Der Markt (2009)

Interaction effects of media and message on perceived complexity, risk and trust of innovative products

von Molina-Castillo, Francisco-Jose
Veröffentlicht in European management journal (2012)

Demand-side inertia factors and their benefits for innovativeness

von Stanko, Michael A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)

Learning processes, their impact on innovation performance and the moderating role of radicalness

von Hernandez-Espallardo, Miguel
Veröffentlicht in European journal of innovation management (2012)

Privacy concerns in quick response code mobile promotion : the role of social anxiety and situational involvement

von Okazaki, Shintaro
Veröffentlicht in International journal of electronic commerce (2012)

Product quality and new product performance : the role of network externalities and switching costs

von Molina-Castillo, Francisco-Jose
Veröffentlicht in The journal of product innovation management (2011)

Product competence exploitation and exploration strategies : the impact on new product performance through quality and innovativeness

von Molina-Castillo, Francisco-Jose
Veröffentlicht in Industrial marketing management (2011)

Speed to market for innovative products : blessing or curse?

von Stanko, Michael A.
Veröffentlicht in The journal of product innovation management (2012)

Do switching costs really provide a first-mover advantage?

von Molina-Castillo, Francisco-Jose
Veröffentlicht in Marketing intelligence & planning (2012)