Does celebrity credibility influence Muslim and non-Muslim consumers' attitudes toward brands and purchase intention?

von Mohd Suki, Norazah
Veröffentlicht in Journal of Islamic marketing (2014)

Contemporary issues in marketing management

Veröffentlicht 2011

Determinants of consumers' purchase intentions of organic vegetables : some insights from Malaysia

von Mohd Suki, Norazah
Veröffentlicht in Journal of food products marketing (-2018)

Consumer shopping behaviour on the Internet : insights from Malaysia

von Mohd Suki, Norazah
Veröffentlicht in Electronic commerce research (2013)

Handbook of research on leveraging consumer psychology for effective customer engagement

Veröffentlicht 2017

Handbook of research on technology applications for effective customer engagement

Veröffentlicht 2021

Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image

von Sasmita, Jumiati
Veröffentlicht in International journal of retail & distribution management (2015)

The effect of gender on employees’ perception of job satisfaction and organisational commitment

von Billy, G.
Veröffentlicht in Contemporary issues in marketing management (2011)

Green consumer behaviour : integration of theory of planned behaviour and technology acceptance model

von Muhammad Farooq Akhtar
Veröffentlicht in Leveraging consumer behavior and psychology in the digital economy (2020)

Flight ticket booking app on mobile devices : examining the determinants of individual intention to use

von Mohd Suki, Norazah
Veröffentlicht in Journal of air transport management (2017)

Modeling the determinants of consumers' attitudes toward online group buying : do risks and trusts matters?

von Mohd Suki, Norazah
Veröffentlicht in Journal of retailing and consumer services (2017)

Leveraging consumer behavior and psychology in the digital economy

Veröffentlicht 2020

Contemporary issues in marketing management

Veröffentlicht 2011

Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention

von Mohd Suki, Norazah
Veröffentlicht in Green marketing and environmental responsibility in modern corporations (2017)

Mobile social networking service users' trust and loyalty : a structural approach

von Mohd Suki, Norazah
Veröffentlicht in Mobile electronic commerce (2015)

Does religion influence consumers' green food consumption? : some insights from Malaysia

von Mohd Suki, Norazah
Veröffentlicht in The journal of consumer marketing (2015)

Examining factors correlated with consumer online shopping behaviour

von Mohd Suki, Norazah
Veröffentlicht in Innovation in the high-tech economy (2013)

Effects of social needs, social influences and convenience on smartphones dependency

von Mohd Suki, Norazah
Veröffentlicht in Innovation in the high-tech economy (2013)

Marketing strategy creativity effectiveness : examining the influencing factors

von Mohd Suki, Norazah
Veröffentlicht in Contemporary issues in marketing management (2011)

Managing service trade-off for better customer experience

von Saravanan Raman
Veröffentlicht in Handbook of research on technology applications for effective customer engagement (2021)