Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness

von Mohanty, Praggyan
Veröffentlicht in Journal of promotion management (-2016)

Did you get it? : factors influencing subjective comprehension of visual metaphors in advertising

von Mohanty, Praggyan Pam
Veröffentlicht in Journal of advertising (2015)

An integrated approach for designing office chair with ergonomic consideration

von Mohanty, Pragyan Paramita
Veröffentlicht in International journal of services and operations management (2014)

The time-harried shopper : exploring the differences between maximizers and satisficers

von Ghosh Chowdhury, Tilottama
Veröffentlicht in Marketing letters (2009)