Disclaimers in real estate print advertisements

von Mogaji, Emmanuel
Veröffentlicht in ICORIA (Veranstaltung : 18. : 2019 : Krems an der Donau) Designing and communicating experience (2021)

Emotional appeals in advertising banking services

von Mogaji, Emmanuel
Veröffentlicht 2018

Africa is not a country : rebranding and repositioning Africa as a continent

von Mogaji, Emmanuel
Veröffentlicht in Marketing brands in Africa (2021)

Content analysis of female athlete endorsers in UK sports magazine Advertisements

von Mogaji, Emmanuel
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2019)

Reflecting a diversified country : a content analysis of newspaper advertisements in Great Britain

von Mogaji, Emmanuel
Veröffentlicht in Marketing intelligence & planning (2015)

Digital consumer management : understanding and managing consumer engagement in the digital environment

von Mogaji, Emmanuel
Veröffentlicht 2024

Introduction to advertising : understanding and managing the advertising process

von Mogaji, Emmanuel
Veröffentlicht 2021

Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data

von Mogaji, Emmanuel
Veröffentlicht in Contemporary issues in social media marketing (2018)

Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands

von Mogaji, Emmanuel
Veröffentlicht in The journal of product & brand management (2017)

Brand management : an introduction through storytelling

von Mogaji, Emmanuel
Veröffentlicht 2021

The dark side of mobile money : perspectives from an emerging economy

von Mogaji, Emmanuel
Veröffentlicht in Technological forecasting & social change (2022)

Strategic marketing of higher education in Africa

Veröffentlicht 2020

Higher education marketing in Africa : explorations into student choice

Veröffentlicht 2020

Stakeholders shaping experiences of self-funded international PhD students in UK business schools

von Mogaji, Emmanuel
Veröffentlicht in The international journal of management education (2021)

Using AI to personalise emotionally appealing advertisement

von Mogaji, Emmanuel
Veröffentlicht in Digital and social media marketing (2020)

Enhancing transportation service experience in developing countries : a post pandemic perspective

von Mogaji, Emmanuel
Veröffentlicht in The future of service post-COVID-19 pandemic ; Volume 1: Rapid adoption of digital service technology (2021)

Marketing in healthcare-related industries

von Hinson, Robert
Veröffentlicht 2020

B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands

von Mogaji, Emmanuel
Veröffentlicht in Industrial marketing management (2023)

Recruit, retain and report : UK universities’ strategic communication with stakeholders on Twitter

von Mogaji, Emmanuel
Veröffentlicht in Strategic corporate communication in the digital age (2021)

The influence of social vision, social networks, and financial return on social SME sustainability

von Olaleye, Sunday Adewale
Veröffentlicht in The changing role of SMEs in global business ; volume 2: Contextual evolution across markets, disciplines and sectors (2020)