How to better value branded businesses : a conditional multiplier approach

von Mizik, Natalie
Veröffentlicht in Handbook of marketing and finance (2012)

Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research

von Mizik, Natalie
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2009)

The theory and practice of myopic management

von Mizik, Natalie
Veröffentlicht in Journal of marketing research (2010)

Assessing the total financial performance impact of brand equity with limited time-series data

von Mizik, Natalie
Veröffentlicht in Journal of marketing research (2014)

Valuing branded businesses

von Mizik, Natalie
Veröffentlicht in Journal of marketing (2009)

The financial value impact of perceptual brand attributes

von Mizik, Natalie
Veröffentlicht in Journal of marketing research (2008)

Valuing branded businesses

von Mizik, Natalie
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2008)

Are physicians "Easy Marks"? : Quantifying the effects of detailing and sampling on new prescriptions ; Report No. 04-105

von Mizik, Natalie
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2004)

Accounting for marketing activities : implications for marketing research and practice

von Mizik, Natalie
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective

von Jacobson, Robert
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2007)

The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction

von Jacobson, Robert
Veröffentlicht in Marketing science (2009)

Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100

von Mizik, Natalie
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2006)

How brand attributes drive financial performance : Report No. 05-111

von Mizik, Natalie
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2005)

Die Kosten kurzsichtigen Managements

von Mizik, Natalie
Veröffentlicht in Harvard-Business-Manager (2007)

Trading off value creation and value appropriation : the financial implications of shifs in strategic emphasis

von Mizik, Natalie
Veröffentlicht 2002

Handbook of marketing analytics

Veröffentlicht 2018

Value implications of corporate branding in mergers

von Mizik, Natalie
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2010)

Visual listening in : extracting brand image portrayed on social media

von Liu, Liu
Veröffentlicht in Marketing science (2020)

Sage mir Deinen Namen ...

von Knowles, Jonathan
Veröffentlicht in Harvard-Business-Manager (2011)

A new dynamics-based segmentation approach for maximizing long-term marketing impact

von Sismeiro, Catarina
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2008)