Retrospective: why do customers switch? : the dynamics of satisfaction versus loyalty

von Mittal, Banwari
Veröffentlicht in The journal of services marketing (2016)

Self-concept clarity : exploring its role in consumer behavior

von Mittal, Banwari
Veröffentlicht in Journal of economic psychology (2015)

The maximizing consumer wants even more choices : how consumers cope with the marketplace of overchoice

von Mittal, Banwari
Veröffentlicht in Journal of retailing and consumer services (2016)

Bridging the gap between our knowledge of "who" uses coupons and "why" coupons are used

von Mittal, Banwari
Veröffentlicht 1994

Facing the shelf : four consumer decision-making styles

von Mittal, Banwari
Veröffentlicht in Journal of international consumer marketing (-2017)

Consumer Behavior : how humans think, feel, and act in the marketplace

Veröffentlicht 2008

Psychographics of comparison shoppers

von Mittal, Banwari
Veröffentlicht in The journal of consumer marketing (2016)

Understanding the bases and effects of involvement in the consumer choice process

von Mittal, Banwari
Veröffentlicht 1982

Consumer preference for status symbolism of clothing : the case of the Czech Republic

von Millan, Elena
Veröffentlicht in Psychology & marketing (2017)

Consuming as a family : modes of intergenerational influence on young adults

von Mittal, Banwari
Veröffentlicht in Journal of consumer behaviour (2010)

Advertising´s new audiences : consumer response in the new free market economies of Central and Eastern Europe ; the case of the Czech Republic

von Millan, Elena S.
Veröffentlicht in Journal of advertising (2010)

Customer behavior : a managerial perspective

von Sheth, Jagdish N.
Veröffentlicht 2004

Customer behavior : a managerial perspective

von Sheth, Jagdish N.
Veröffentlicht 2004

ValueSpace : winning the battle for market leadership ; lessons from the world's most admired companies

von Mittal, Banwari
Veröffentlicht 2001

Customer behavior : consumer behavior and beyond

von Sheth, Jagdish N.
Veröffentlicht 1999

Emergent Internet technology applications for relationship marketing : a customer-centered view

von Shapiro, Jon M.
Veröffentlicht in Customer relationship management in electronic markets (2003)