Validating and extending the sport brand personality scale

von Mitsis, Ann
Veröffentlicht in Journal of service theory and practice (2016)

Do generational membership and psychographic characteristics influence positive word of mouth in a university context?

von Mitsis, Ann
Veröffentlicht in Asian Academy of Management (Pinang) Asian Academy of Management journal (2012)

Generation Y's athlete role model perceptions on PWOM behaviour

von Buksa, Ivan
Veröffentlicht in Young consumers (2011)

Do business students' culturally anchored values shape student-driven or teacher-driven learning style preferences?

von Mitsis, Ann
Veröffentlicht in Journal of marketing education (2009)

An empirical model of home internet service quality in Thailand

von Thaichon, Paramaporn
Veröffentlicht in Asia Pacific journal of marketing and logistics (2014)

Achieving customer loyalty through service excellence in internet industry

von Thaichon, Paramaporn
Veröffentlicht in International journal of quality and service sciences (2014)