Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale

von Modi, Partik
Veröffentlicht in Journal of marketing management (2010)

Executives social representation of rurality and product adaption : a case of rural markets in India

von Sridhar, Guda
Veröffentlicht in Asia Pacific journal of marketing and logistics (2011)

Uttarakhand state cooperative federation : can it help the horticulture farmers?

Veröffentlicht in Vision (2009)

Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk

von Mohanty, Nilamadhab
Veröffentlicht in Health marketing quarterly (-2018)

Measuring fairness in franchisor-franchisee relationship : a confirmatory approach

von Shaikh, Ateeque
Veröffentlicht in International journal of retail & distribution management (2017)