Consumer innovativeness and consumer decision styles : a confirmatory and segmentation analysis

von Mishra, Anubhav A.
Veröffentlicht in The international review of retail, distribution and consumer research (2015)

The role of customer gratitude in relationship marketing : moderation and model validation

von Mishra, Anubhav A.
Veröffentlicht in Journal of strategic marketing (2016)

Shopping value, satisfaction, and behavioral intentions : a sociodemographic and interproduct category study on private label brands

von Mishra, Anubhav A.
Veröffentlicht in Journal of global marketing (2014)

Consumer responses to brand deletion

von Mishra, Anubhav A.
Veröffentlicht in The journal of brand management (2018)