Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes

von Miller, Felicia M.
Veröffentlicht in Journal of current issues and research in advertising (2015)

How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands

von Miller, Felicia M.
Veröffentlicht in Journal of consumer psychology (2012)

The ethics of celebrity-athlete endorsement : what happens when a star steps out of bounds?

von Miller, Felicia M.
Veröffentlicht in Journal of advertising research (2011)

Brands and their meaning makers

von Allen, Chris T.
Veröffentlicht in Handbook of consumer psychology (2008)

Exploring relationship analogues in the brand space

von Miller, Felicia M.
Veröffentlicht in Consumer-brand relationships (2012)