Levels of comprehension in consumers' processing of print advertising language

von Mick, David Glen
Veröffentlicht 1987

Transformative consumer research for personal and collective well-being

Veröffentlicht 2012

The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association

von Mick, David Glen
Veröffentlicht in Journal of public policy & marketing (2007)

Buddhist psychology : selected insights, benefits, and research agenda for consumer psychology

von Mick, David Glen
Veröffentlicht in Journal of consumer psychology (2017)

Paradoxes of technology : consumer cognizance, emotions, and coping strategies

von Mick, David Glen
Veröffentlicht 1998

Can consumers be wise? : Aristotle speaks to the 21st century

von Mick, David Glen
Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

Technological consumer products in everyday life : ownership, meaning, and satisfaction

von Mick, David Glen
Veröffentlicht 1995

A meaning-based model of adertising experiences

von Mick, David Glen
Veröffentlicht 1993

Consumer wisdom : a theoretical framework of five integrated facets

von Luchs, Michael G.
Veröffentlicht in Journal of consumer psychology (2018)

The semiotic paradigm on meaning in the marketplace

von Mick, David Glen
Veröffentlicht in Handbook of qualitative research methods in marketing (2006)

A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising

von McQuarrie, Edward F.
Veröffentlicht in International journal of advertising (2009)

Consumer goal structures and goal determination processes : an integrative framework

von Huffman, Cynthia
Veröffentlicht in The why of consumption (2005)

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Veröffentlicht 2003

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Veröffentlicht 2005

Inside consumption : consumer motives, goals, and desires

Veröffentlicht 2005

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Veröffentlicht 2002

A systematic self-observation study of consumers' conceptions of practical wisdom in everyday purchase events

von Mick, David Glen
Veröffentlicht in Journal of business research (2012)

Exploring the pinnacle of human virtues as a central link from micromarketing to macromarketing

von Mick, David Glen
Veröffentlicht in Journal of macromarketing (2009)

Wisdom : the pinnacle of human virtues and a central foundation for macromarketing

von Mick, David Glen
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2008)

Toward a psychology of consumer creativity

von Burroughs, James E.
Veröffentlicht in Handbook of consumer psychology (2008)