The contribution market research can make strategic planning by exploring and exploting the product life cycle concept

von Mesdag, Martin van
Veröffentlicht in European Society for Opinion and Marketing Research Esomar congress (1970)

Think marketing : guidelines for more effective management action ; [strategies for effective management action]

von Mesdag, Martin <<van>>
Veröffentlicht 1991

Winging it in foreign markets

von Mesdag, Martin van
Veröffentlicht in Harvard business review (1987)

Think marketing

von Mesdag, Martin <<van>>
Veröffentlicht 1988

Exit: Marketing research industry : Enter: Information industry

von Mesdag, Martin van
Veröffentlicht in "The application of market and social research for more efficient planning" (1973)

Cases in marketing strategy : a book of case studies about strategy in marketing

Veröffentlicht 1978