Optimal advertising pulsation policy for a continuous model of advertising competition

von Mesak, Hani I.
Veröffentlicht in Applications of management science: in productivity, finance, and operations (2006)

Prelaunch sales forecasting of a new industrial product

von Mesak, Hani I.
Veröffentlicht in Omega (1988)

A competitive pricing model

von Mesak, Hani I.
Veröffentlicht in Management science (1979)

On the robustness and strategic implications of a parsimonious advertising : inventory competitive model with extensions to pricing competition

von Mesak, Hani I.
Veröffentlicht in International journal of production economics (2016)

Pulsation in a competitive model of advertising-firm's cost interaction

von Mesak, Hani I.
Veröffentlicht in European journal of operational research (2015)

An examination of the diffusion of prepaid mobile telephony in selected emerging markets and developing economies

von Mesak, Hani I.
Veröffentlicht in Information & management (2020)

Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach

von Mesak, Hani I.
Veröffentlicht in European journal of operational research (2020)

On optimal service capacity allocation policy in an advance selling environment in continuous time

von Mesak, Hani I.
Veröffentlicht in European journal of operational research (2010)

A model of purchase intervals for new product introduction

von Marks, Eli S.
Veröffentlicht in American Statistical Association. Business and Economic Statistics Section Proceedings of the Business and Economic Statistics Section / American Statistical Association (1972)

A dynamic marketing-operations interface model of new product updates

von Sale, R. Samuel
Veröffentlicht in European journal of operational research (162017)

On modeling the advertising-operations interface under asymmetric competition

Veröffentlicht in European journal of operational research (2015)

Dynamic efficiency assessment of the Chinese hotel industry

Veröffentlicht in Journal of business research (2012)

Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption

Veröffentlicht in European journal of operational research (2011)