The industrial brand personality scale : building strong business-to-business brands

von Herbst, Uta
Veröffentlicht in Industrial marketing management (2011)

They never buy alone : the analysis of industrial consumer satisfaction as a group level construct = Analyse der industriellen Kundenzufriedenheit auf Gruppenebene

von Herbst, Uta
Veröffentlicht in Die Betriebswirtschaft (2013)

Standardization or localization? : executing corporate philanthropy in international firms

von Merz, Michael A.
Veröffentlicht in International journal of nonprofit and voluntary sector marketing (2010)

How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale

von Merz, Michael A.
Veröffentlicht in Journal of business research (2018)

Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers

von He, Yi
Veröffentlicht in Journal of international marketing (2008)

The evolving brand logic : a service-dominant logic perspective

von Merz, Michael A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)