The influence of marketing from a power perspective

von Merlo, Omar
Veröffentlicht in European journal of marketing (2011)

Marketing's strategic influence in Australian firms: a review and survey

von Merlo, Omar
Veröffentlicht in Australasian marketing journal (2010)

Media convergence and the evolving media business model : an overview and strategic opportunities

von McPhillips, Simon
Veröffentlicht in The marketing review (2008)

The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

von Merlo, Omar
Veröffentlicht in Marketing letters (2009)

The power of marketing within the firm : its contribution to business performance and the effect of power asymmetry

von Auh, Seigyoung
Veröffentlicht in Industrial marketing management (2012)

Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance

von Eisingerich, Andreas B
Veröffentlicht in Journal of service research (2014)

Why customer participation matters

von Merlo, Omar
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2014)

Heuristics revisited: implications for marketing research and practice

von Merlo, Omar
Veröffentlicht in Marketing theory (2008)

The benefits and implementation of performance transparency : the why and how of letting your customers ‘see through’ your business

von Merlo, Omar
Veröffentlicht in Business horizons (-2018)

Marketing's reputation and influence in the firm

von Merlo, Omar
Veröffentlicht in Journal of business research (2012)

Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?

von Merlo, Omar
Veröffentlicht in Business horizons (2023)

Avoiding the pitfalls of customer participation

von Merlo, Omar
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2019)

Service firm performance transparency : how, when, and why does it pay off?

Veröffentlicht in Journal of service research (2015)