Consumers' responses to sponsorship by foreign companies

von Meng-Lewis, Yue
Veröffentlicht in European journal of marketing (2013)

Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism

von Meng-Lewis, Yue
Veröffentlicht in International journal of sports marketing & sponsorship (2014)

Understanding complexity and dynamics in the career development of eSports athletes

von Meng-Lewis, Yue
Veröffentlicht in Sport management review (2022)

Superfoods, super healthy : myth or reality? : examining consumers' repurchase and WOM intention regarding superfoods : a theory of consumption values perspective

von Liu, Hongfei
Veröffentlicht in Journal of business research (2021)