Customer and employee co-creation of radical service innovations

von Melton, Horace
Veröffentlicht in The journal of services marketing (2015)

Employee collaboration, learning orientation, and new service development performance

von Melton, Horace L.
Veröffentlicht in Journal of service research (2013)

Customer and frontline employee influence on new service development performance

von Melton, Horace L.
Veröffentlicht in Journal of service research (2010)

Risk propensity, risk perception and business plan formalisation : a conceptual investigation

von Giunipero, Larry C.
Veröffentlicht in International journal of entrepreneurship and innovation management (2008)

Student engagement and marketing classes

Veröffentlicht in Journal of marketing education (2011)

Alternative approaches for educating future global marketing professionals : a comparison of foreign study and research-intensive marketing programs

Veröffentlicht in Journal of marketing education (2011)