Ethic is good business: the impact of ethics on the value profit chain

von McMurrian, Robert C.
Veröffentlicht in Competitiveness und Ethik (2004)

Building customer value and profitability with business ethics

von McMurrian, Robert C.
Veröffentlicht in Journal of business & economics research (2016)

Branding : a social contract between a business and its customer

von McMurrian, Robert C.
Veröffentlicht in Contemporary thoughts on corporate branding and corporate identity management (2008)