A test of retail service brand extensions in Estonia : Tallinna Kaubamaja and Selver

von McKenzie, Brent
Veröffentlicht in Eesti Kõrgem Kommertskool (Tallinn) EBS review (2009)

Baltic tiger or wounded lion : retail trade and shopping behavior in Estonia, Latvia, and Lithuania

von McKenzie, Brent
Veröffentlicht in Handbook of business practices and growth in emerging markets (2010)

When the minority is the majority : Russian and Latvian consumer perspectives of retail service

von McKenzie, Brent
Veröffentlicht in 2007 Business & Economics Society International Conference ; Vol. 1 (2007)

Department store shopping behaviour in Estonia and Latvia : a comparative study

von McKenzie, Brent
Veröffentlicht in The European retail digest (2007)

Twenty years on - retailer advertising during and since the fall of the Soviet Union : Tallinna Kaubamaja, "Estonia's Department Store"

von McKenzie, Brent
Veröffentlicht in Handbook of research on international advertising (2012)

University business students' perceptions of retail shopping behaviour : a Canadian and Estonian comparative study

von McKenzie, Brent
Veröffentlicht in Baltic journal of management (2008)

Does retailer country of origin effects exist in transition economies? : an Estonian case study

von McKenzie, Brent
Veröffentlicht in International journal of management practice (2009)

Retail strategy and policy in Russia

von McKenzie, Brent
Veröffentlicht in Retailing in emerging markets (2015)

Mass customization and system development : case findings from the packaging industry

von Kotri, Andrus
Veröffentlicht in Baltic journal of management (2010)

Service entry strategies into a transition economy : an Estonian case study

von McKenzie, Brent
Veröffentlicht in International journal of business and emerging markets (2008)

Cross-cultural research in transition economies : a marketing perspective ; from theory to practice

von McKenzie, Brent
Veröffentlicht in Journal of East-West business (2008)

Retail value chains : extension and development into transition economies : Stockmann in Estonia and Latvia

von McKenzie, Brent
Veröffentlicht in Baltic journal of management (2008)

Culture and marketing strategy in discount retailing

von Merrilees, Bill
Veröffentlicht in Journal of business research (2007)

When the subsidiary leads expansion : from Russia to Belarus and beyond

von McKenzie, Brent
Veröffentlicht in The challenge of BRIC multinationals (2017)

Sheep and their herders : testing the myth of rational voters : a Latvian case study

von Brou, Daniel
Veröffentlicht in International journal of economics and business research (2011)