Special issue: Innovative pedagogy in sport management and marketing

Veröffentlicht 2008

Sport marketing : managing the exchange process

von Milne, George R.
Veröffentlicht 1999

Cause-related sport marketing : an organizing framework and knowledge development opportunities

von Yuksel, Mujde
Veröffentlicht in European Sport management quarterly (2016)

Developing students' emotional competency using the classroom-as-organization approach

von Sheehan, Beth J.
Veröffentlicht in Journal of management education (2009)

The paradoxical relationship between fantasy football and NFL consumption : conflict development and consumer coping mechanisms

von Yuksel, Mujde
Veröffentlicht in Sport management review (2017)