The development of brand loyalty : an experimental study

von McConnnell, J. Douglas
Veröffentlicht in Holloway, Robert J. Consumer behavior (1971)

Do media vary in effectiveness?

von McConnell, J. Douglas
Veröffentlicht in Journal of advertising research (1970)

An experimental examination of the price-quality relationship

von McConnell, J. Douglas
Veröffentlicht in The journal of business (1968)

Productivity improvement in research and development and engineering in the United States

von McConnell, J. Douglas
Veröffentlicht in Society of Research Administrators Journal of the Society of Research Administrators (1980)

The alphabet and price as independent variables : a note on the price ; quality question

von McConnell, J. Douglas
Veröffentlicht in The journal of business (1970)

The development of brand loyalty : an experimental study

von McConnell, J. Douglas
Veröffentlicht in Journal of marketing research (1968)

Marketing consumer goods in Australia : The business scene in the land of the "outback"

von Boyd jr., Harper W.
Veröffentlicht in Business horizons (1968)

The alphabet as an independent variable

von Peacock, Peter
Veröffentlicht in The journal of business (1970)