Stochastic modelling and industrial networks : complementary views of organisational buyer behavior

von McCabe, Jim
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)

The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity

von McCabe, Jim
Veröffentlicht in Journal of advertising research (2012)

Purposeful empiricism : how stochastic modeling informs industrial marketing research

von McCabe, Jim
Veröffentlicht in Industrial marketing management (2013)

The influence of different types of cues-to-action on vaccination behavior : an exploratory study

Veröffentlicht in Journal of marketing theory and practice (2010)