Should I stay or should I go? : the effect of allied brands negative publicity on brand managers' decision-making

von Grazzini, Laura
Veröffentlicht in Industrial marketing management (2023)

Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth

von Aiello, Gaetano
Veröffentlicht in Journal of retailing (2020)

QR code and the wine sector: what contents? : an exploratory research study on the wine industry

von Acuti, Diletta
Veröffentlicht in IT4Fashion (6. : 2016 : Florenz) Business models and ICT technologies for the fashion supply chain (2017)