Nation branding : the nation brand as a destination marketing axiom for African tourism

von Matiza, Tafadzwa
Veröffentlicht in New frontiers in hospitality and tourism management in Africa (2021)

Post-COVID-19 domestic tourism-led recovery: the paradox of Sub-Saharan African tourism

von Matiza, Tafadzwa
Veröffentlicht in Towards sustainable and resilient tourism futures (2023)