The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation

von Matikainen, Minna
Veröffentlicht in The journal of business & industrial marketing (2016)

Effective implementation of relationship orientation in new product launches

Veröffentlicht in Industrial marketing management (2015)

Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug

von Matikainen, Minna
Veröffentlicht in International journal of pharmaceutical and healthcare marketing (2017)