Sustainable entrepreneurship in small-scale business : application, concepts and cases

von Mathew, Viju
Veröffentlicht in Institute of Chartered Financial Analysts of India The ICFAI University journal of entrepreneurship development (2009)

Marketing of services : new paradigm and perspectives

von Mathew, Viju
Veröffentlicht in Strategic marketing management and tactics in the service industry (2017)

Knowledge management approach as business model : service industry perspective

von Mathew, Viju
Veröffentlicht in Implementing new business models in for-profit and non-profit organizations (2011)

Prospects, challenges, and opportunities of digital financial services in developing countries

von Mathew, Viju
Veröffentlicht in Managerial issues in digital transformation of global modern corporations (2021)

Women entrepreneurship in Middle East : understanding barriers and use of ICT for entrepreneurship development

von Mathew, Viju
Veröffentlicht in International entrepreneurship and management journal (2010)

Women and family business succession in Asia : characteristics, challenges and chauvinism

von Mathew, Viju
Veröffentlicht in International journal of entrepreneurship and small business (2016)

Women entrepreneurs practicing business in Middle East : case study of socio-cultural environmental barriers

von Mathew, Viju
Veröffentlicht in International journal of arab culture, management and sustainable development (2010)

Marketing of tourism industry : enhancing services through marketing mix elements

von Dileep, Madhav R.
Veröffentlicht in Strategic marketing management and tactics in the service industry (2017)