All quiet on the Westerrn front? : empirical evidence on the "war" between marketing managers and sales managers

von Massey, Graham R.
Veröffentlicht in Australasian marketing journal (2012)

Interdependence and communication between technically trained managers and marketing managers during innovation projects

von Massey, Graham R.
Veröffentlicht in International journal of innovation management (2014)

The antecedents and consequence of functional and dysfunctional conflict between marketing managers and sales managers

von Massey, Graham R.
Veröffentlicht in Industrial marketing management (2007)

The importance of effective working relationships between sales and marketing

von Le Meunier-FitzHugh, Kenneth
Veröffentlicht in The Oxford handbook of strategic sales and sales management (2011)

Conceptualizing and modeling interpersonal trust in exchange relationships : the effects of incomplete model specification

von Massey, Graham R.
Veröffentlicht in Industrial marketing management (2019)

The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing

von Le Meunier-FitzHugh, Kenneth
Veröffentlicht in Industrial marketing management (2011)

Best-worst scaling : a new method for advertisement evaluation

von Massey, Graham R.
Veröffentlicht in Journal of marketing communications (2015)