More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups

von Mason, Peyton R.
Veröffentlicht in Journal of advertising research (2007)

Stance analysis : social cues and attitudes in online interaction

von Mason, Peyton
Veröffentlicht in Krishnamurthy, Sandeep, - 1967- Contemporary research in e-marketing ; 2 (2006)

Measuring guest satisfaction and competitive position in the hospitality and tourism industry : an application of stance-shift analysis to travel blog narratives

von Crotts, John C.
Veröffentlicht in Journal of travel research (2009)

Farm tourism experiences in travel reviews : a cross-comparison of three alternative methods for data analysis

Veröffentlicht in Journal of business research (2013)

Discourse and technology : multimodal discourse analysis

Veröffentlicht 2004