Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand

von Marticotte, François
Veröffentlicht in Journal of business research (2017)

The aftermath of the latest labour conflict in the National Hockey League : the impact on brand equity

von Marticotte, François
Veröffentlicht in International journal of sport management and marketing (2009)

The impact of brand evangelism on oppositional referrals towards a rival brand

von Marticotte, Francois
Veröffentlicht in The journal of product & brand management (2016)