Synchromarketing

von Martinéz-Ruiz, María Pilar
Veröffentlicht in Demarketing (2014)

Assessing the consumer's choice of purchase channel in the tourism sector : evidence from Spain

von Izquierdo-Yusta, Alicia
Veröffentlicht in EuroMed journal of business (2011)

Análisis de los factores que condicionan la elección del canal de compra por parte del consumidor : evidencias empíricas en la industria hotelera : empirical evidences in the hot...

von Izquierdo Yusta, Alicia
Veröffentlicht in Cuadernos de economía y dirección de la empresa (2009)

Handbook of research on strategic retailing of private label products in a recovering economy

Veröffentlicht 2016

Using store level scanner data to improve category management decisions : developing positioning maps

von Gonzáles-Benito, Óscar
Veröffentlicht in European journal of operational research (2009)

Assessing the maximum level of customer satisfaction in grocery stores : a comparison between Spain and the USA

von Martínez-Ruiz, Maria Pilar
Veröffentlicht in International journal of retail & distribution management (2011)

Retail pricing decisions and product category competitive structure

von González-Benito, Óscar
Veröffentlicht in Decision support systems (2010)

Store attributes leading customer satisfaction with unplanned purchases

von Martínez-Ruiz, María Pilar
Veröffentlicht in The service industries journal (-2017)

Assessing the impact of ethnocentrism in the food buying decisions of international university students

von Tirelli, Christian
Veröffentlicht in Journal of food products marketing (2016)

Proactive orientation effects on product innovation activities : empirical evidence

von Jiménez-Zarco, Ana Isabel
Veröffentlicht in Innovation: organization & management (2012)

La influencia de la percepción del directivo en el resultado de la innovación : evidencias encontradas en España : some evidence obtained in Spain = The influence of managers' pe...

von Jiménez-Zarco, Ana Isabel
Veröffentlicht in Universia business review (2011)

Customer satisfaction's key factors in Spanish grocery stores : evidence from hypermarkets and supermarkets

von Martínez-Ruiz, María Pilar
Veröffentlicht in Journal of retailing and consumer services (2010)

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

von Izquierdo-Yusta, Alicia
Veröffentlicht in Journal of retailing and consumer services (2022)

The effects of the current economic situation on customer satisfaction and retail patronage behaviour

von Martínez-Ruiz, María Pilar
Veröffentlicht in Total quality management & business excellence (2012)

The impact of market orientation dimensions on client cooperation in the development of new service innovations

von Jiménez-Zarco, Ana Isabel
Veröffentlicht in European journal of marketing (2011)

How entrepreneurial characteristics influence company creation : a cross-national study of 22 countries tested with panel data methodology

von Álvarez-Herranz, Agustín
Veröffentlicht in Journal of business economics and management (2011)

Factors influencing repeat visits to a destination: the influence of group composition

von Campo-Martínez, Sara
Veröffentlicht in Tourism management (2010)

Personally engaged with retail clients : Marketing 3.0 in response to new consumer profiles

von Jiménez-Zarco, Anan Isabel
Veröffentlicht in Handbook of research on retailer-consumer relationship development (2014)

Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms

von Garcia-Haro, Maria Angeles
Veröffentlicht in Handbook of research on integrating social media into strategic marketing (2015)

Marketing 4.0 : enhancing consumer-brand engagement through big data analysis

von Jiménez-Zarco, Ana Isabel
Veröffentlicht in Socio-economic perspectives on consumer engagement and buying behavior (2017)