What pulls consumers in and what pushes consumers out

von Saksanian, Christina
Veröffentlicht in Sharing economy and the impact of collaborative consumption (2020)

Detecting salient themes in financial marketing research from 1961 to 2010

Veröffentlicht in The service industries journal (2013)

Electronic payment systems for competitive advantage in e-commerce

Veröffentlicht 2014

A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising

Veröffentlicht in Journal of advertising research (2015)

Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages

von Guerrero Medina, Carlos Alberto
Veröffentlicht in Journal of business research (2021)