Engaging consumers through branded entertainment and convergent media

Veröffentlicht 2015

Branded Entertainment : past, present, and future

von Martí-Parreño, José
Veröffentlicht in Engaging consumers through branded entertainment and convergent media (2015)

User-generated-content : concept, typology, and marketing outcomes

von Martí-Parreño, José
Veröffentlicht in Engaging consumers through branded entertainment and convergent media (2015)

Product placement in video games : the effect of brand familiarity and repetition on consumers' memory

von Martí-Parreño, José
Veröffentlicht in Journal of interactive marketing (2017)

Factors contributing brand attitude in advergames : entertainment and irritation

Veröffentlicht in The journal of brand management (2013)