International ethical concerns of US executives : a potential barrier to investment in some developing country markets

Veröffentlicht in Foreign trade review (1992)

Good native advertising isn’t a secret

von Campbell, Colin L.
Veröffentlicht in Business horizons (2015)

The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and a...

von Marks, Lawrence J.
Veröffentlicht in Journal of marketing research (1988)

An examination into the effectiveness of two-sided comparative price appeals

von Kamins, Michael A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1988)

Receiver questions : a means of assessing new product advertising effectiveness

von Swasy, John L.
Veröffentlicht 1983

Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model

von Rethans, Arno J.
Veröffentlicht in Journal of marketing research (1986)

<<A>> further examination of television commercial repetitionl : the effects of repetition, receiver knowledgeability and commercial length

von Rethans, Arno J.
Veröffentlicht 1983

Risk-taking propensity and entrepreneurship : the role of power distance

von Auer Antoncic, Jasna
Veröffentlicht in Journal of enterprising culture (2018)