Online personal branding : processes, challenges, and implications

von Labrecque, Lauren I.
Veröffentlicht in Journal of interactive marketing (2011)

Joe Camel : post-mortem of a brand spokesperson

von Weinberger, Marc G.
Veröffentlicht in International journal of advertising (2010)

Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media

von Markos, Ereni
Veröffentlicht in Online consumer behavior (2012)

Information sensitivity and willingness to provide continua : a comparative privacy study of the United States and Brazil

von Markos, Ereni
Veröffentlicht in Journal of public policy & marketing (2017)

A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information

von Markos, Ereni
Veröffentlicht in Journal of interactive marketing (2018)

When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach

von Labrecque, Lauren I.
Veröffentlicht in Journal of business research (2021)

Psycho-social factors impacting credit acquisition and use by college students

Veröffentlicht in Journal of financial services marketing (2013)

Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts

von Labrecque, Lauren I.
Veröffentlicht in Journal of interactive marketing (2022)

Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products

Veröffentlicht in Journal of marketing (2014)

The value of knowing what customers really want : the impact of salesperson ability to read non-verbal cues of affect on service quality

Veröffentlicht in Journal of marketing management (2013)