Future-focused strategic marketing

Veröffentlicht 2019

The influence of organizational and functional support on the development of salesperson job satisfaction

von Pomirleanu, Nadia
Veröffentlicht in The journal of personal selling & sales management (2015)

Dual perspectives on the role of market orientation in new product development

von Johnson, Jean L.
Veröffentlicht in Future-focused strategic marketing (2019)

Friendship on social networking sites : improving relationships between hotel brands and consumers

von Su, Na
Veröffentlicht in International journal of hospitality management (2015)

Influences of firm orientations on sustainable supply chain management

von Mariadoss, Babu John
Veröffentlicht in Journal of business research (2016)

The impact of management commitment alignment on salespersons' adoption of sales force automation technologies : an empirical investigation

von Cascio, Robert
Veröffentlicht in Industrial marketing management (2010)

Customer clusters as sources of innovation-based competitive advantage

von Bindroo, Vishal
Veröffentlicht in Journal of international marketing (2012)

Marketing capabilities and innovation-based strategies for environmental sustainability : an exploratory investigation of B2B firms

von Mariadoss, Babu John
Veröffentlicht in Industrial marketing management (2011)

Collaboration with higher education institutions for successful firm innovation

von Moon, Hakil
Veröffentlicht in Journal of business research (2019)

Managing service quality in high customer contact B2B services across domestic and international markets

von Pomirleanu, Nadia
Veröffentlicht in Industrial marketing management (2016)

Challenges of CRM implementation in business-to-business markets : a contingency perspective

Veröffentlicht in The journal of personal selling & sales management (2012)

Strategic marketing ambidexterity : antecedents and financial consequences

von Josephson, Brett W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Strategic intent and performance : the role of resource allocation decisions

von Mariadoss, Babu John
Veröffentlicht in Journal of business research (2014)

Salesperson competitive intelligence and performance : the role of product knowledge and sales force automation usage

Veröffentlicht in Industrial marketing management (2014)

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

Buffering and amplifying effects of relationship commitment in business-to-business relationships

Veröffentlicht in Journal of marketing research (2010)

Brand extensions via complements or substitutes : the moderating role of manufacturing transferability

Veröffentlicht in Marketing letters (2012)

Ingredient branding and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

Veröffentlicht in Marketing letters (2014)

The social buyer : a framework for the dynamic role of social media in organizational buying

von Gustafson, Brandon M.
Veröffentlicht in Journal of business research (2021)

Supplier and customer involvement in new product development stages : implications for new product innovation outcomes

von Moon, Hakil
Veröffentlicht in International journal of innovation and technology management (2018)