The use of retail spaces as examples of disruption innovation

von Marciniak, Ruth
Veröffentlicht in New perspectives on critical marketing and consumer society (2021)

The customer engagement journey : establishing propositions

von Connell, Cara
Veröffentlicht in New perspectives on critical marketing and consumer society (2021)

Consumer choice: between explicit and implicit reference points

von Tarnanidis, Theodoros K.
Veröffentlicht in The marketing review (2010)