Do sustainable products make us prevention focused?

von Bullard, Olya
Veröffentlicht in Marketing letters (2013)

How goal progress influences regulatory focus in goal pursuit

von Bullard, Olya
Veröffentlicht in Journal of consumer psychology (2017)

Effects of licensing in retail markets

von Saqib, Najam U.
Veröffentlicht in Brick & mortar shopping in the 21st century (2008)

Effects of age, need for cognition, and affective intensity on advertising effectiveness

Veröffentlicht in Journal of business research (2011)

Risk perception and risk avoidance : the role of cultural identity and personal relevance

Veröffentlicht in International journal of research in marketing (2008)