Encouraging participative consumerism through evolutionary digital marketing : emerging research and opportunity

von Kaufmann, Hans Rüdiger
Veröffentlicht 2017

The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia

von Benmiled-Cherif, Héla
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2016)

Exploring behavioural branding, brand love and brand co-creation

von Kaufmann, Hans Rüdiger
Veröffentlicht in The journal of product & brand management (2016)