Managing assets in the field of sports special events : a proposal for a new methodological and analytical approach

von Maltese, Lionel
Veröffentlicht in International journal of sport management and marketing (2009)

Managing and modeling the combination of resources in professional sporting events

von Maltese, Lionel
Veröffentlicht in Optimal strategies in sports economics and management (2010)

Managing and modelling the combination of resources and global brands in international sporting events

von Maltese, Lionel
Veröffentlicht in International journal of business and globalisation (2013)

Managing e-reputation and key stakeholders in the context of sport expressive organizations

von Maltese, Lionel
Veröffentlicht in International studies of management and organization (-2017)

Party time : recreation rituals in the world of B2B

von Cayla, Julien
Veröffentlicht in Journal of marketing management (2013)

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

von Giroux, Marilyn
Veröffentlicht in International journal of sports marketing & sponsorship (2017)