Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface

von Malshe, Avinash
Veröffentlicht in Strategic sales and strategic marketing (2011)

An exploration of key connections within sales-marketing interface

von Malshe, Avinash
Veröffentlicht in The journal of business & industrial marketing (2011)

Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface

von Malshe, Avinash
Veröffentlicht in Journal of strategic marketing (2009)

How is marketers' credibility construed within the sales-marketing interface?

von Malshe, Avinash
Veröffentlicht in Journal of business research (2010)

The role of sales in NPD : an investigation of the U. S. health-care industry

von Malshe, Avinash
Veröffentlicht in The journal of product innovation management (2014)

Sales buy-in of marketing strategies : exploration of its nuances antecedents, and contextual conditions

von Malshe, Avinash
Veröffentlicht in The journal of personal selling & sales management (2009)

Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective

von Friend, Scott B.
Veröffentlicht in Journal of service research (2016)

Initiating value co-creation : dealing with non-receptive customers

von Malshe, Avinash
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

What makes strategy making across the sales-marketing interface more succesful?

von Malshe, Avinash
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)

Students' perceptions of social loafing : its antecedents and consequences in undergraduate business classroom teams

von Jassawalla, Avan
Veröffentlicht in Academy of Management Academy of Management learning & education (2009)

Salesperson listening in the extended sales relationship : an exploration of cognitive, affective, and temporal dimensions

von Pryor, Susie
Veröffentlicht in The journal of personal selling & sales management (2013)

A repertoire of marketers' trust-building strategies within the sales-marketing interface

von Malshe, Avinash
Veröffentlicht in The journal of personal selling & sales management (2017)

Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective

von Malshe, Avinash
Veröffentlicht in Industrial marketing management (2017)

What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation

von Friend, Scott B.
Veröffentlicht in Industrial marketing management (2020)

The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy

von Hughes, Douglas E.
Veröffentlicht in The journal of personal selling & sales management (2012)

Marketing-sales interface configurations in B2B firms

von Biemans, Wim G.
Veröffentlicht in Industrial marketing management (2010)

Mixed interpretations of sales proposal signals

von Johnson, Jeff S.
Veröffentlicht in The journal of personal selling & sales management (2016)

Perception of unethical negotiation tactics : a comparative study of US and Saudi managers

von Al-Khatib, Jamal A.
Veröffentlicht in International business review (2008)

The sales-marketing interface : a systematic literature review and directions for future research

von Biemans, Wim G.
Veröffentlicht in Industrial marketing management (2022)

Business-to-Business negotiations : the role of relativism, deceit, and opportunism

von Malshe, Avinash
Veröffentlicht in Journal of business-to-business marketing (2010)