Diverging responsibilities : reflections on emerging issues of responsibility in the advertising business

von Malmelin, Nando
Veröffentlicht in Business strategy series (2010)

Managing for serendipity : exploring the organizational prerequisites for emergent creativity

von Malmelin, Nando
Veröffentlicht in JMM (-2017)

Brands and branding in media management : toward a research agenda

von Malmelin, Nando
Veröffentlicht in JMM (2014)

Guided by the brand : from brand management to integrative corporate communications

von Malmelin, Nando
Veröffentlicht in Business strategy series (2009)

Towards sustainably managed media organizations : reflections on the future of responsible business in media industry

von Wilenius, Markku
Veröffentlicht in Business strategy series (2009)