Innovativeness as an unintended outcome of franchising : insights from restaurant chains

von Mallapragada, Girish
Veröffentlicht in Decision sciences (2017)

Corporate board interlocks and new product introductions

von Srinivasan, Raji
Veröffentlicht in Journal of marketing (2018)

Impact of political television advertisements on viewers' response to subsequent advertisements

von Fossen, Beth L.
Veröffentlicht in Marketing science (2021)

User-generated open source products : founder's social capital and time to product release

von Mallapragada, Girish
Veröffentlicht in Marketing science (2012)

Exploring the effects of "what" (product) and "where" (website) characteristics on online shopping behavior

von Mallapragada, Girish
Veröffentlicht in Journal of marketing (2016)

Virtual interorganizational relationships in business-to-business electronic markets : heterogeneity in the effects of organizational interdependence on relational outcomes

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

Marketing channels in foreign markets : control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship

Veröffentlicht in Journal of marketing research (2013)

Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)

Interfirm collaboration and exchange relationships : an agenda for future research

von Borah, Sourav Bikash
Veröffentlicht in International journal of research in marketing (2022)

Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020

Veröffentlicht 2020

Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020

Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020

Veröffentlicht 2020