The accuracy of design-based judgments : a constructivist approach

von Orth, Ulrich R.
Veröffentlicht in Journal of retailing (2012)

The influence of program context intensity : an examination of television advertising during war news

von Aiken, K. Damon
Veröffentlicht in Journal of current issues and research in advertising (2010)

Holistic package design and consumer brand impressions

von Orth, Ulrich R.
Veröffentlicht in Journal of marketing (2008)

Formation of consumer price expectation based on package design : attractive and quality routes

von Orth, Ulrich R.
Veröffentlicht in Journal of marketing theory and practice (2010)

Gender and personality drivers of consumer mixed emotional response to advertising

von Orth, Ulrich R.
Veröffentlicht in Journal of current issues and research in advertising (2010)

Servicescape interior design and consumers' personality impressions

von Orth, Ulrich R.
Veröffentlicht in The journal of services marketing (2012)

Assessing the impact of dedicated new product development resources on firm return on investment : Report No. 03-123

von Henard, David H.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2003)

Advancing the aesthetic middle principle : trade-offs in design attractiveness and strength

Veröffentlicht in Journal of business research (2014)